Our Style Guide
This style guide serves to ensure consistent external representation of Faith Work & Tech’s brand across all platforms and materials.
Our Mission
Cultivating faith and work integration in the Bay Area to transform people who are transforming the world.
We want to raise up more Integrated Disciples in the San Francisco Bay Area.
Integrated discipleship is the deep, formative process of reuniting the sacred and secular divide between faith and work, resulting in a life in which Christians maintain a consistent identity in all areas of their lives, embody a compelling gospel witness wherever they go, and participate in God’s renewal of culture, especially through their work.
Integrated discipleship is holistic. It includes our heads (knowledge), our hearts (desires) and our hands (practice), and involves helping people know why and how their work matters to God, feel the deepest longings of their hearts connected in and to Christ, and practice Kingdom principles together in community.
Integrated discipleship results in transformation. If we transform the individuals and leaders who influence culture in the Bay Area, we can impact millions of lives throughout the world – both directly through exposure to transformed individuals and businesses, and indirectly through products and services that have been influenced for the better by Kingdom culture.
Core Audience
The primary people we serve are those who experience disintegration of their faith and work.
We’ve found two general types of disintegration, resulting in two types of people:
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People who feel more connected to their church than to their work. They tend to be zealous churchgoers who are unsure how their faith relates to their work. They are likely to say that their jobs are just to pay the bills or think of them as necessary for living in the world, but not having much to do with following Jesus. Some wonder if they should quit their jobs and work for a church or non-profit so they can do what they think is more meaningful work. They are uncertain of the importance of their work to their Christian faith which they hold so dear. As a result, they risk losing engagement with the culture they live. in
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People who are more centered on their work than to their faith and/or church. These are zealous workers who love what they do. They are caught up in the excitement of the Bay Area's work-obsessed culture and the drive to make as much impact as possible as fast as possible. They may struggle with how to reconcile their professional ambitions with their Christian values. They may even hear a message at church that tells them to devalue work. They have faith in Christ, but they are unsure if/how that faith changes the way they work. They are uncertain of the importance of their faith to the work that they hold so dear. They risk losing their identity in Christ. There are a range of people along the spectrum between these two groups, and some people move between groups. In all cases, there is a loss of consistent identity and holistic engagement.
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Externally, we do not use the labels of “Church-First Worker” or “Work-First Believer”. Instead, we refer to the people we serve as “people,” “Christians,” or “Christ-followers” and use refer to our approaches and offerings at “Church-First” or “Work-First.”
Our Vision
Over the next 10 years, we want to see:
The Bay Area known as the place in the world where people come not only to score the best tech jobs, but also where Christ-followers live out their faith in radically holistic ways.
A robust ecosystem of church and business partner organizations working together to raise up followers of Jesus who are equipped and empowered to practically apply Kingdom principles at work, creating a vibrant web of gospel witness in the world of work.
A tidal wave of transformation that renews work culture itself – company cultures formed in Kingdom principles, products designed to enhance not diminish our humanity, and a Silicon Valley ethos that orients toward purpose over profit.
Brand Voice and Tone
Inspirational and Visionary:
The tone is hopeful and forward-thinking, aiming to inspire individuals to integrate their faith and work and to be confident and expectant in what God will do in and through them.
Focuses on the potential for transformation and renewal in both personal and professional spheres at the individual level and at the systemic and broader cultural level as well.
Is not naïve or unrealistic about the brokenness, injustice, and lack of fulfillment that characterizes this fallen world.
Professional and Credible
Language is professional, reflecting the serious and strategic nature of the work and our value of excellence
Is also accessible and engaging and uses relatable examples and scenarios.
Community-Oriented and Supportive:
Emphasizes community building, collaboration, and mutual support.
Encourages a sense of belonging and collective effort in addressing challenges and pursuing goals.
Is not passive or reserved – we communicate from a position of leadership position and express courage, boldness, and dynamism.
Faith-Centered:
Integrates faith naturally and authentically, maintaining a respectful and inclusive approach.
Language reflects a deep commitment to Christian values and principles.
Does not use Christian jargon, “religion/religious,” or overly spiritual terms or imagery.
Logo Usage
Primary Logo:
Faith, Work & Tech's brand is embodied in its logo—a dynamic representation of the synergy between faith, work, and technology. The logo features a map of the San Francisco Bay emphasizing the organization's Bay Area roots. The use of vibrant orange and deep blue colors signifies energy, professionalism, and trust.
Logo Blue
Logo White
Logo White Words
Logo Black Words
Secondary Logo:
This versatile typeface, known for its readability and contemporary appeal, enhances the brand's visual identity, providing consistency and legibility across various platforms and materials. Josefin Sans design aligns with the organization's commitment to innovation and cohesive communication.
Horizontal White
Horizontal Blue
Logo Marks
The ampersand symbol highlights the connection and balance between the three elements of the brand. This design symbolizes our commitment to community, innovation, and the harmonious blending of diverse disciplines.
Suggested Usage
Clear Space and Minimum Size:
Top and Bottom Clear Space: The height of the "F" should be maintained as clear space above and below the logo.
Left and Right Clear Space: The height of the "F" should also be maintained as clear space to the left and right of the logo.
Minimum Size:
A minimum size has been established for all applications. This prevents the logo from becoming too small to read or losing detail.
For Print: The minimum size of the logo should be no smaller than 0.72 inches in height.
For Digital: The minimum size of the logo should be no smaller than 50 pixels in height.
Incorrect Logo Usage:
The logo should never be used below the minimum dimensions to ensure clarity and brand integrity.
This rule applies to all versions of the logo, regardless of the medium (print, web, or other digital formats).
When resizing the logo, always ensure that the proportions are maintained to avoid distortion.
Naming Guidelines
First Reference:
Always spell out the full name: "Bay Area Center for Faith, Work & Tech."
Include the acronym "(FWT)" immediately after the full name.
Subsequent References:
Use "FWT" in all subsequent references.
Punctuation and Symbols:
Always use a comma between "Faith" and "Work."
Always use an ampersand ("&") instead of "and."
Prohibited Abbreviations and Symbols:
Do not refer to the organization as "the Center," "BACFWT," "BAC," or "FW&T."
Do not use a plus sign ("+") instead of an ampersand ("&").
Color Palette
HEX #163858
HEX #2F71A3
HEX #78AFD3
HEX #FF931E
HEX #C2CBD1
HEX #FFFFFF
Typography
Primary & Secondary Typefaces
Suggested Sizing, Primary
Heading 1 - 64px
Heading 2 - 41.6px
Heading 3 - 28.8px
Heading 4 - 19.2px
Suggested Sizing, Primary & Secondary
Paragraph 1 - 19.2px
Paragraph 2 - 17.6px
Paragraph 3 - 14.4px
Compliance
To ensure consistency and alignment with our brand standards, all new brand assets must go through an approval process.
To submit a request:
Email your request to info@faithworktech.org with the subject line "Brand Asset Approval Request."
Include all relevant details, such as the purpose of the asset, the intended audience, and any specific design or messaging guidelines you're following.
Attach any draft designs, mockups, or related materials.
Our team will review your request and respond within 3-5 business days with feedback or approval.
